The Willow Foundation is proud to be associated with popular children's cartoon character Mr Benn. In the cartoon, city gent Mr Benn walks into a magic clothes shop and has a different adventure each episode, after trying on an outfit. Like the episodes of Mr Benn, the Willow Foundation's special days offer a step out of the routine of everyday life, providing exciting and memorable experiences.
The association will see Mr Benn popping up throughout the fundraising calendar: Benn will feature in communications with community fundraisers, on Willow merchandise and there will be a pin badge campaign in 2009 - look out for Mr Benn pin badges in Barclays branches this April.